Mass Tort Marketing
Most mass tort marketing means bidding against ten other firms for the same paid-search click, then hoping the caller has a real claim. ArbitrationIntel funds the campaign, buys the media across search, connected TV, and social, and screens every response before it reaches your intake team — so the marketing budget is never yours to lose.
I. The Problem
Paid search for terms like “Ozempic lawsuit” or “solar panel fraud attorney” now costs more per click than almost any other legal category — and every dollar is spent whether or not the person clicking has a real case. Generalist agencies sell mass tort marketing as a media plan, not a filter: they chase volume, hand your firm a spreadsheet of clicks, and leave the screening — and the gamble — entirely on you.
II. The Marketplace Model
ArbitrationIntel is a three-side marketplace, not a media-buying agency. Accredited capital funds targeted mass tort marketing campaigns matched to the case types your firm actually takes — Ozempic, solar-panel fraud, HVAC, timeshare, and FINRA/securities. We buy the media, write and clear the creative against advertising rules in every state a campaign runs, and route every response through screening before your firm ever sees a name.
Your firm carries no campaign risk. If a campaign underperforms, that cost sits with the funding side — not on your marketing line.
III. How The Campaign Reaches Claimants
Ad copy and landing pages are cleared against advertising rules in every state a campaign runs.
Spend is allocated across paid search, connected TV, and social, matched to the vertical's audience.
Campaigns run nationally or by jurisdiction, sized to the states your firm is licensed in.
Every inquiry is logged and routed into the screening stack before any contact is made.
Only claimants who clear legal intake screening are matched to your firm.
IV. Where Campaigns Are Running
Ozempic & GLP-1 injury claims
National paid-search and connected-TV campaigns, running across multiple states.
Solar-panel fraud
Search and social campaigns targeting deceptive financing and installation claims.
HVAC & home-system fraud
Regional campaigns targeting warranty and installation misrepresentation.
Timeshare exit claims
Direct-response campaigns aimed at deceptive-sale and exit-fraud claims.
FINRA & securities arbitration
Targeted campaigns for broker misconduct and unsuitable-investment claims.
V. The Flywheel — Proof, Not A Promise
Capital
Accredited funders back each campaign, targeting a measured-risk return.
Deployment is per-campaign, not pooled-blind. Returns are targeted, not guaranteed, and available to accredited investors only.
Your Firm
Screened claimant flow, without ever touching a media budget.
Creative, media buying, and compliance clearance happen upstream. You review the case, not the campaign.
Claimants
Defrauded Americans are reached by campaigns they'd otherwise never see.
Every response is screened for case validity before a firm ever sees the file.
This is the same engine that fills mass arbitration case volume at scale — the better a campaign performs for one side, the better it performs for all three.
VI. Questions Firms Ask
What is mass tort marketing through ArbitrationIntel?
A funded marketplace, not a media-buying agency. Investor capital pays for campaigns that reach Americans harmed by structural fraud; every response is screened for case validity before it's matched to your firm by case type and capacity.
How is this different from hiring a mass tort marketing agency?
A typical agency charges a retainer and a media budget win or lose, and hands you the raw responses. Here, your firm pays no upfront ad spend, and only claimants who clear screening are ever delivered.
What verticals does the panel currently run campaigns in?
Ozempic and GLP-1 injury, solar-panel fraud, HVAC and home-system fraud, timeshare exit claims, and FINRA/securities arbitration — with new verticals added as campaign performance and firm demand justify them.
Is mass tort advertising compliant with bar rules?
Every ad and landing page is cleared against applicable advertising rules in the states a campaign runs before it airs. Rules vary by state, and your counsel reviews the arrangement before you sign on.
What does it cost my firm to get campaign-sourced claimants?
Panel terms are structured case type by case type and confirmed before you sign on. Unlike a media retainer, you never pay for the campaign itself — only for claimants who've already cleared screening.
Elsewhere For Law Firms
VII. Join The Panel
Book a 15-minute call to review current campaign coverage in your practice areas, or apply to join the panel by email.
Not ready to talk? Request the Mass Arbitration Lead Economics report — the data behind claimant-flow ROI, before you get on a call.